Business Spotlight: Farmers Insurance- Nicole Burch Agency
Nicole Burch Agency is a locally owned Farmers Insurance agency based in Lansing’s Old Town. We want to help our neighbors protect what matters most — from cars and homes to small businesses and more — with honest advice and coverage that fits their lives.
How Would You Describe Your Business To A Friend?
It’s like getting your insurance from your best friend — someone who explains things clearly, looks out for you, and cares about this community just as much as you do.
Are You Involved With Or Do You Support Any Local Nonprofits, Community Organizations Or Causes?
Yes! We love supporting neighborhood events like the Old Town Lumberjack Festival and partnering with local groups to make a difference. Giving back to our community is a big part of who we are.
What Is A Common Question You Get?
“Am I actually covered if ____ happens?”
A lot of folks aren’t sure what their policy really means — and we love walking them through it so they can feel confident and informed.
Why Did You Start Your Business? What do you hope to accomplish?
I started the agency to give people an insurance experience that feels approachable and personal. My goal is simple: help people feel protected and cared for, while making insurance easier to understand along the way.
What Is The Most Popular Product Or Service?
Home and auto bundles are really popular — people love saving money while knowing both their car and home are covered. We also work with small business owners on custom coverage.Why Is Community Important And Why Did You Decide To Have Your Business in Old Town?
Community is everything — it’s where we live, work, and build relationships. I chose Old Town because it’s full of small businesses, big hearts, and neighbors who look out for each other. Being here means I get to do business in a place that feels like home. I grew up in St Johns and wanted to be someone where that had a "small town" community vibe to it where I can be a part of the community!
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