Become a Sponsor


Old Town isn’t just a place- it’s a movement. It’s where small businesses thrive, creativity flourishes, and community spirit runs deep. As a sponsor of the Old Town Commercial Association, you’re not just putting your name on an event- you’re investing in a dynamic district that brings people together, drives economic growth, and preserves the unique charm that makes Old Town Lansing one of Michigan’s most vibrant destinations.
Why Sponsor OTCA?

Your sponsorship directly supports:

  • Free & low-cost community events that bring thousands of visitors to Old Town each year
  • Historic preservation & economic development to keep our district thriving
  • Small business support & placemaking efforts that foster a welcoming and inclusive atmosphere
Sponsorship Opportunities

Whether you’re looking for year-round visibility or want to support a specific event, there’s a sponsorship level that fits your goals:

  • Annual Sponsorships: Gain ongoing brand exposure through our marketing, social media, and community initiatives.
  • Event Sponsorships: Put your name on signature events like Krampusnacht, Chalk of the Town, ArtFeast, and more.
  • Custom Sponsorships: Have a unique idea? Let’s create a partnership that aligns with your brand’s values and goals.

Sponsoring Old Town isn’t just about advertising—it’s about becoming part of a story that’s decades in the making. When you invest in OTCA, you’re helping shape the future of one of Lansing’s most beloved districts.

Ready to Get Involved?  For more information on sponsorships, please contact Samantha Benson!

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