2026 Old Town Internship Opportunity

Position Overview: The Old Town Commercial Association (OTCA) is seeking a motivated and creative Marketing & Communications Intern to support district-wide promotion, event marketing, and small business storytelling.

This role is ideal for a student or emerging professional interested in downtown development, placemaking, event marketing, and community engagement. The intern will play a hands-on role in promoting Old Town Lansing as a vibrant destination for residents and visitors.

Key Responsibilities

Marketing & Content Creation

• Assist in the scheduling and creation of content for OTCA social media platforms

• Write captions, event descriptions, and promotional materials

• Assist in creating graphics using Canva or similar tools

• Capture photo and video content of Old Town businesses and events

• Support email newsletter creation and distribution

Event Promotion & Support

• Assist in marketing OTCA and Old Town events 

• Create event promotion timelines and social campaigns

• Support day-of event coverage (social media, photography, vendor support)

• Help coordinate signage, posters, and promotional materials

Business Engagement & Storytelling

• Highlight Old Town businesses through features and spotlights

• Conduct short interviews or gather business stories for content

• Assist in promoting small business initiatives and programs

• Support communication with business owners when needed

Communications & Administrative Support

• Help maintain marketing calendars and content schedules

• Assist with website design and needed assets. 

• Support general OTCA communications and outreach efforts

Learning Opportunities

• District marketing strategies

• Event promotion and execution

• Small business support and economic development

• Social media management and content creation

• Community engagement and placemaking

Qualifications

• Current student or recent graduate in Marketing, Communications, Public Relations, Graphic Design or related field

• Strong writing and communication skills

• Familiarity with social media platforms (Instagram, Facebook)

• Basic graphic design skills (Canva preferred)

• Interest in community development, events, or small business

• Ability to work independently and collaboratively

Preferred (Not Required)

• Photography or videography experience

• Experience with event planning or promotion

• Familiarity with downtown or Main Street organizations

How to Apply: 

Interested candidates should email resume and a cover letter to [email protected]

Posting Time:

The posting will be open until 5PM, April 18th, 2026